Introduction:
- Overview of Workshop and Health Tech Industry
Understanding Growth Hacking:
- Definition, Importance, and Differences with Traditional Marketing
Building a Brand Narrative:
- Leveraging Your Unique Story for Early Traction
- Crafting a Unique Value Proposition for Health Tech Products
- Understanding Patient Behavior and Decision Making in Health Care
- Stakeholder Mapping and Analysis in Health Tech
- Segmenting, Targeting, and Positioning in the Health Tech Market
- Leveraging Digital Marketing and Social Media for Health Tech Marketing
- Developing a Content Marketing Strategy for Social Media Platforms
- Search Engine Optimization (SEO) for Health Tech Companies
Growth Hacking Techniques:
- Virality, Referral Systems, Network Effects, and Case Studies
- Understanding the North Star Metric (NSM) and the AARRR Model
- Implementing Agile Project Management and Marketing in Health Tech
- Navigating Marketing and Advertising Regulations in Health Tech
- Ethical Considerations in Growth Hacking and Marketing
Interactive Session:
- Creating a Growth Hacking and Marketing Plan for a Health Tech Product
- Conclusion, Q&A, and Workshop Recap
Speaker: Ozan Möller | YUBIYAI GmbH
Costs: 500 EUR plus VAT.
Registration: events@biosaxony.com